Crux Connects Privacy Policy

Effective Date: October 28, 2026

1. Introduction

Crux Connects ("Crux," "we," "our," or "us") respects the privacy of individuals who visit our website, contact our team, or inquire about our commercial financing services.

This Privacy Policy explains what information we collect, how we use it, when we may share it, and the choices available to you regarding your personal information.

This policy applies to information collected through cruxconnects.com and related website inquiries and communications. Additional information collected during a financing engagement may be subject to separate agreements, authorizations, or disclosures.

2. Information We Collect

We collect information you voluntarily provide when contacting Crux Connects or submitting a financing inquiry.

Our website financing form collects:

Name, telephone number, and email address.
Financing request status, including whether you are ready to proceed with a specific property or business or are in the early stages.
Requested financing amount category: $150,000 or greater, or less than $150,000.
Whether the property or each property has an estimated value of at least $100,000.
Experience level: beginner, some experience (1–3 years), or experienced.
Estimated credit-score category: 700 or above, or below 700.

Our initial financing inquiry form does not request an exact credit score, Social Security number, financial account information, or financial documents.

We may collect additional information through subsequent business correspondence, telephone conversations, and other interactions related to your financing needs.

Information Collected Automatically

When you visit or submit a form through our website, certain technical information may be collected through website hosting, analytics, cookies, security systems, and related technologies.

This may include your IP address, browser and device information, pages visited, referring websites, approximate location, submission date and time, and the webpage from which an inquiry was submitted.

Additional information about these technologies appears in Section 7.

3. How We Use Your Information

Crux uses information collected through its website and business communications to:

Respond to financing inquiries and requests for information.
Contact prospective clients regarding their financing needs.
Understand proposed transactions and evaluate potential financing solutions.
Coordinate services among authorized Crux representatives and contracted brokers.
Identify and communicate with potential lenders or financing partners when appropriate.
Maintain business relationships and records.
Operate, maintain, secure, and improve our website.
Detect and reduce spam, fraudulent submissions, and unauthorized activity.
Understand website traffic and marketing performance.
Comply with applicable legal and business obligations.

We may also use contact information to communicate relevant business updates, financing insights, and information about our services, subject to applicable marketing requirements and communication preferences.

4. Contacting You About Your Inquiry

When you submit an inquiry through our website, you are requesting that Crux contact you regarding the information or services you have requested.

Crux or its authorized representatives may contact you by email or telephone using the contact information you provide.

Submitting a financing inquiry does not require you to subscribe to a newsletter or consent to unrelated promotional communications.

Where we send promotional email communications, we will provide applicable opt-out options and honor unsubscribe requests as required by law.

5. How We Share Information

Crux may disclose information to appropriate parties when necessary to respond to inquiries, provide services, and operate our business.

Authorized Representatives and Contracted Brokers

We may share information with authorized Crux representatives, including independent contractors and brokers working on behalf of the company.

Lenders and Financing Partners

Depending on the nature and development of a financing opportunity, relevant information may be shared with potential lenders, financial institutions, or other financing partners to explore available solutions, subject to applicable requirements.

Business Service Providers

We use third-party services to support website operations, inquiry processing, communications, analytics, security, and internal business administration.

These services may include WordPress.com, Elementor, Automattic services such as Akismet and Jetpack, Google Analytics, email providers, and other business technology services.

Legal and Business Requirements

We may disclose information when required by applicable law, legal process, or regulatory obligations, or when reasonably necessary to protect our rights, security, or legitimate business interests.

Sale of Personal Information

Crux does not sell financing inquiry information or customer contact lists to data brokers or other businesses.

Certain privacy laws may separately define disclosures for targeted advertising as the "sale" or "sharing" of personal information. Applicable disclosures and opt-out rights relating to advertising technologies will be addressed in accordance with the technologies actually used and applicable law.

6. Website Inquiry Processing and Storage

Our website uses Elementor Pro forms hosted through WordPress.com to collect financing inquiries.

When you submit an inquiry, the information is transmitted through the website and stored in its WordPress database. Submission notifications are also delivered by email to designated Crux representatives.

We use Akismet spam protection and an automated-submission prevention field, commonly called a honeypot, to help identify and reduce unwanted submissions. Relevant submission information and technical details may be processed by these security services for spam detection.

Information received through website inquiries may subsequently be maintained in company email accounts, business documents, spreadsheets, or other systems used for customer communications and financing activities.

We encourage visitors not to submit Social Security numbers, financial account numbers, tax returns, or other sensitive financial documents through the initial website inquiry form.

7. Cookies, Analytics, and Website Technologies

Crux uses cookies and related technologies to operate its website, support security, and understand website performance.

These technologies may include:

Essential Website Technologies

Technologies necessary for website operation, hosting, delivery, security, and the functioning of website forms.

Website Analytics

Google Analytics and Jetpack Stats may collect information about website activity, including page visits, traffic sources, referring websites, and website performance.

These services help us understand how visitors use the website and identify opportunities to improve its usefulness.

Spam and Security Technologies

Website security and anti-spam services may process technical information, including IP addresses, browser information, and submission details, to identify suspicious activity and protect the website.

Marketing and Advertising Technologies

Additional marketing or advertising technologies may be used where configured. Applicable information and choices concerning these technologies will be provided as required by law.

You may manage certain cookies through your browser settings. Disabling some technologies may affect website functionality.

8. Data Retention

Crux retains personal information for as long as reasonably necessary for legitimate business purposes, ongoing professional relationships, recordkeeping, and applicable legal obligations.

Retention may vary depending on the nature of the information, the business relationship, and the systems in which it is maintained.

Financing inquiry submissions may be retained in the website's WordPress database and in business email accounts or related records.

Information processed by third-party services may also be subject to those providers' retention practices.

Where applicable law requires deletion or provides an individual with deletion rights, Crux will address such requests in accordance with those requirements.

9. Data Security

Crux takes measures intended to protect information collected through its website and business operations.

These measures include encrypted website connections, restricted administrative access, website security protections, and anti-spam filtering.

Access to business information is limited to personnel and service providers with an appropriate business purpose.

No method of electronic transmission or storage can be guaranteed completely secure.

10. Your Privacy Choices and Rights

You may contact Crux to ask questions about information you have provided or to request access, correction, or deletion, subject to applicable law and relevant business or legal obligations.

Depending on your location and applicable privacy law, you may have additional rights relating to the collection, use, disclosure, or processing of your personal information.

Where required, Crux will provide applicable mechanisms for exercising those rights.

You may also opt out of promotional email communications using the unsubscribe instructions included in those communications.

11. Third-Party Websites and Services

Our website may contain links to websites or services operated by other organizations, including lenders, professional partners, and social media platforms.

Crux is not responsible for the independent privacy practices of those organizations.

We encourage visitors to review the privacy policies of third-party websites before providing information directly to them.

12. Children's Privacy

Our website and commercial financing services are intended for business and professional audiences and are not directed to children.

We do not intentionally solicit personal information from children through our financing inquiry forms.

13. Changes to This Policy

Crux may update this Privacy Policy to reflect changes in business practices, website technology, service providers, or legal requirements.

Updates will be posted on this page with a revised effective date.

14. Contact Crux Connects

For questions about this Privacy Policy or how Crux handles personal information, please contact:

Crux Connects
P.O. Box 164
Mequon, WI 53092
414-617-6120
rickey@cruxcre.com